In-Sight: Upcoming Quick Notes Experience

In-Sight is a quick notes app designed to help users keep what matters in sight, and what doesn’t out of sight. The product focuses on reducing noise and enabling fast capture, organization, and retrieval of information across iPhone and iPad.

This project involved creating an early MVP and evolving it into a cohesive product and system aligned with platform standards.

Timeline

2024-2026

Platforms

iOS, iPadOS

Project under

Apprime Studio

Role

Product Designer (End-to-End)
Graphic Designer

Team

1 Developer (Founder / Manager)
1 Product Design Intern (under my direction)

Context

The project began as an early MVP exploring a simple idea: reducing noise in note-taking by surfacing only what is relevant in the moment.

As the product evolved, the opportunity became not just to refine the interface, but to define the product direction, system, and identity from the ground up.

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The goal was to:

1

1

Reassess and evolve an early MVP into a platform-aligned system, refining components and UX flows in response to updated OS 26 guidelines

2

2

Develop the product and brand ecosystem end-to-end, from naming and visual identity to a scalable design system with custom iconography, components, and UI patterns

3

3

Design and prototype the complete MVP experience for iPhone and iPad, informed by user research, usability testing, and iterative feedback loops

4

4

Design an animated onboarding that communicates product value and improves first-use comprehension

Limited work is shown as internal explorations remain confidential.

In-Sight is a product of Apprime Studio. All designs and trademarks belong to their respective owners.

DIMA FAYAD

DIMA FAYAD

© 2025 DIMA FAYAD